Donald Trump has extended the deadline by which TikTok must be sold by its Chinese owner ByteDance or be shut down in the US.
So what? If this sounds familiar, it's because he's done this three times. Trump once fumed that the app was a national security threat and proposed a ban during his first term. Now he has repeatedly deferred enforcing one. This is the result of the president being between
- a rock: unwilling to let the app go dark; and
- a hard place: unable to secure a sale.
Rock. Trump reversed his position on TikTok in March 2024, around when he met Jeff Yass, who is a Republican megadonor and major investor in ByteDance. Trump said at the time that he had not discussed the app with Yass.
Rock star. The president joined TikTok a few months later, accrued 15 million followers and credited the app with helping him win the election. The TikTok CEO, Shou Zi Chew, attended Trump's inauguration.
Hard place. An agreement to spin the US operations of TikTok into a new company owned by American investors was reportedly closed to fruition in April, but collapsed after Trump imposed further tariffs on China. Beijing, which needs to sign off on the deal due to its export rules, walked away.
Hard to replace. Another sticking point appears to be TikTok's highly effective algorithm, which rivals have tried to emulate without success. ByteDance has indicated any deal won't include this. One plan, reported by the Washington Post in April, was for the White House to lease it from the firm.
Off the table. The US and China have resumed trade discussions now that tariff tensions have chilled, which has raised hopes of a sale. But the treasury secretary Scott Bessent said last week that the fate of TikTok was not part of talks.
On the table. There have, however, been no shortage of potential buyers. Names floated in April include Amazon, the tech giant Oracle, and the private equity firm Blackstone. If a deal does not manifest, Trump's possible options include
- a forced sale to a US company, which could provoke severe retaliation from China;
- a ban, which will require Apple and Google to remove the TikTok app from their stores and could be circumvented by VPNs; and
- a long, drawn-out legal battle that results in a stalemate.
There is a fourth option: postponing the deadline indefinitely. Kelsey Chickering from Forrester believes TikTok will not be banned as long as Trump is president. But this may not wash.
That thing called the law. Legal scholars have questioned Trump's use of executive orders to postpone the ban-or-sale deadline. The law signed by Biden was passed with bipartisan support and upheld by the Supreme Court. It allowed for one 90-day extension, and even then only under certain conditions.
That thing called his party. The patience of China hawks is also beginning to run out. The Republican senator Ted Cruz said on Tuesday that Congress had passed the law to stop Beijing using TikTok "to conduct espionage and propaganda".
Then again, there have so far been no legal challenges to fight the deferrals.
China wants a TACO. Beijing's bet is that Trump will back down on the app as he has with tariffs. The same appears to be true of TikTok, which is hardly on a farewell tour. Last week it rolled out new AI video tools and is actively hiring for thousands of roles across the US.
Take it to the people… It is the roughly 170 million US TikTok users who will be most affected if the app does go for good. A recent Pew survey found that about a third of Americans supported a ban, roughly a third were against it, and a third weren't sure. That clears things up.
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